IT Cosmetics tapped actress Isla Fisher as the face of its latest campaign, which highlights new price drops. 

The CC+ Cream Foundation and Confidence in a Cream franchises are now marketed at a lower price. 

In the campaign, Fisher portrays the lead scientist who discovers and reveals the brand’s secret 8th “benefit” in its 7-in-1 CC+ Cream: a better price.

This move is rooted in IT Cosmetic’s long-term commitment to innovating on behalf of its consumers by making its dermatologist-developed, skin-loving formulas more accessible. 

DTC online and participating retailers, the CC+ Cream Full-Coverage Foundation and all CC+ variations are now priced at $39 ($8 price drop), and Confidence in a Cream is now priced at $49 ($10 price drop).

IT Cosmetics also launched a creator campaign to support the announcement, teaming up with Bethenny Frankel and makeup artist Erica Taylor to tease the new pricing ahead of the announcement and spotlight prestige beauty that delivers results and value.